We will be closed Monday August 28th and Tuesday August 29th. We will re-open at our new location at 608 5th Avenue, Third Floor on Wednesday August 30th

44 E 46th St · New York, NY 10017            Phone Icon  (212) 869-4731

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Origins: Lauren B was founded in 1980 by a husband-and-wife duo who started the company from humble beginnings out of a small booth in New York’s famed Diamond District jewelry exchange.  The company was originally focused on selling gorgeous one of a kind jewelry pieces aimed towards a more seasoned clientele.  Some of these stunning pieces from 'the early days' are still on display on their website and in their New York City showroom. While they are no longer the driving focus behind the business, these gorgeous pieces are a testament to the quality and eye catching designs Lauren B has become known for.

Transformation: As trends changed, the world of high fashion fine jewelry started to shrink and the focus of the industry moved towards bridal; engagement rings, wedding bands, and more affordable everyday jewelry.  Starting around 2010, Lauren B first made its debut into the engagement ring world with a limited selection of custom engagement rings and a handful of loose diamonds to offer their clients. These handmade engagement rings offered clients a higher level of quality and design than what was widely available at the time. 

During this same period, the age of social media and e-commerce started to really take form.  Lauren B leveraged this new technology and was able to organically build a large base of loyal followers on both Instagram and YouTube. By showcasing their original designs through close-up videos and photos for the world to see, it helped them gain instant recognition drawing more and more people to their website and physical store in NYC. They have also created some very noteworthy educational videos on engagement rings and diamonds which helps to give clients more confidence when making their purchase.  Through constant innovation, Lauren B has gained exponential growth during the past decade, simultaneously expanding their team, inventory and brand recognition.

Today:  Lauren B is now considered a leader in the custom engagement ring design and overall bridal jewelry field.  Having created several trademark designs that have been widely acclaimed, they have set the precedent for design and quality; see their Signature Wrap, Invisible Gallery, Double Edge Halo and Hidden Halo™ designs to name a few.  Their inventory now includes an unrivaled selection of in-stock engagement rings, loose diamonds, gemstones, wedding bands and jewelry perfectly curated to match any client’s taste or budget.  

They also have a well-rounded team that brings the Lauren B experience to life.  Not only do they offer a superior product and service, Lauren B also puts an emphasis on educating clients throughout the process. From design consultants who provide the personal touch needed for a life-changing engagement ring purchase, to their digital and social media team who creates engaging content; knowledge and service is always at the forefront of the shopping experience.  Lauren B has taken their collection on the road by launching week long Pop-Up shops across the United States including LA, Chicago, Boston, DC and Dallas! They continue to expand horizons and explore new opportunities in the field of jewelry and engagement rings and are excited to see what the future holds!